Our Team Ajay Kapoor

Ajay Kapoor is a serial entrepreneur and award-winning corporate executive focused on driving transformation from startup to scaled enterprises. Most recently, he is an Executive at General Motors, where he leads Global Performance Driven Marketing reporting to the Global CMO. Responsible for creating the enterprise modern marketing machine with oversight of enterprise performance demand gen, marketing strategy & insights, advanced analytics & AI / ML leadership, marketing technology, data / operations, and privacy & consent strategy. The first half of his career were startups, cofounding multiple companies; while the last decade was spent as an executive leader driving large-scale transformation at Procter & Gamble, SharkNinja, and Helen of Troy.

He is a board member at the MMA and IAB, and has been recognized as Ad Age’s 40 Under 40, P&G 40 Under 40, DBusiness 30 in Their 30’s, Crain’s Notable Leaders in Marketing, and by the World Economic Forum as a Global Shaper.