AUDIENCE INTELLIGENCE MODULE
Know who matters most. Then find more of them.
MADTECH.AI cleans, enriches, scores & segments your audience data - then builds profiles & lookalikes to uncover your next market opportunity.
- One system sees a ticket buyer
- Another sees a donor
- Another sees an email subscriber
- None sees the complete relationship
Find your next market opportunity
4 simple steps to go from fragmented data to audiences you can understand, expand & act on.
Get in touchClean & enrich your audience data
Use MADTECH.AI iPaaS Suite to standardize inconsistent fields, remove duplicates & fill missing information across audience records.
Score & segment the audience
Score people by behavior, then group them into meaningful segments based on value, activity, risk, or opportunity.
Build profiles & find lookalikes
Turn scored segments into clear audience profiles, then find more people who share the same characteristics.
Find your next market opportunity
Identify high-potential audiences across markets, regions, or ZIP codes so you know where to focus next.
Put Audience Intelligence to work with MADTECH.AI specialists
MADTECH.AI brings connected audience views, repeatable models, dashboards, and MADi Says into the platform. Specialists can take on the harder work around data quality, custom modeling, and activation when your team needs it.
- Clean, match, and enrich audience records
- Build custom audience models
- Prepare approved audiences for activation
- Execute and measure outreach
Get 1 measurable win, then build on it
You don’t need to undergo a massive IT overhaul to start seeing value. We design our implementations around rapid, modular results:
Choose 1 high-value question
Use only the data & models it requires
Act on the answer, measure the result & expand from there
CUSTOMERS
Don’t take our word for it
How AAA used MADTECH.AI to turn 14 years of dormant data into $8.6M in new membership revenue
Read AAA’s story
How the Seattle Art Museum found its "ghost members" and drove a 15% lift in renewals with MADTECH.AI
Read SAM’s story
How The Henry Ford turned fragmented visitor data into a 25% lift in member growth with MADTECH.AI
Read THF’s storyFrequently asked questions
No. Those systems continue to hold and manage audience records. MADTECH.AI connects them with other data and adds the analysis and decision layer above them.
Common warning signs include duplicate records, missing or outdated contact details, inconsistent formatting, unreliable audience segments, and reports that don’t quite line up. MADTECH.AI audits your audience data and gives you a clear data hygiene report, so you can see exactly what needs to be cleaned, standardized, completed or enriched.
That is a common starting point. MADTECH.AI iPaaS can connect and transform the data, while specialists can help clean, match, and enrich records before deeper analysis begins.
Repeatable audience views, RFM, lifetime-value analysis, dashboards, and MADi Says can live in the platform. Specialized churn, propensity, lookalike, identity, or market-opportunity work may require a custom DataTech engagement.
Yes. Once your team approves the audience and strategy, the findings can move into email, direct mail, paid media, donor, member, and other outreach workflows.
Yes. Your team can act through its existing systems, or MADTECH.AI specialists can help prepare, launch, and measure the outreach. Your organization controls who is contacted and what is sent.
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