Benchmark Report (Cultural Attractions)
“How are we doing? How are peers locally, regionally, and nationally doing?
Get access to secure dashboards pre-loaded with market intelligence for cultural attractions, then make it yours. Slice the data, customize the view & compare against local, regional, national or specific peers.
- 12M+ visitors analyzed
- 800+ cultural attractions benchmarked
- 100 key US metro cities covered
Report Developed for:
Sports teams
Recreation centers
Parks
Museums
Theatres
Festivals
Libraries
Social clubs
Orchestras
Science Centers
Gardens
Symphonies
Planetariums
Choirs
See your full performance story inside interactive MADTECH.AI dashboards
Understand how your attendance, market capture, audience reach, marketing, membership & pricing work together to drive growth.
Get in touchSee how your organization performs in its local market and where you stand against nearby cultural attractions.
Compare your results with similar organizations to see where you’re ahead and where you can improve.
See how your performance compares with cultural attractions nationwide - including the median and top 25%.
Explore the findings in more detail and export what you need to share with your team or board.
Watch our full breakdown of what 800+ active cultural attractions can teach you about pricing, ad spend & 2xing your membership yields
Get help turning the findings into priorities
Get a guided virtual session with MADTECH.AI experts explaining findings, answering questions and translating insights into clear, actionable next steps.
Get in touch
CUSTOMERS
Don’t take our word for it
How AAA used MADTECH.AI to turn 14 years of dormant data into $8.6M in new membership revenue
Read AAA’s story
How the Seattle Art Museum found its "ghost members" and drove a 15% lift in renewals with MADTECH.AI
Read SAM’s story
How The Henry Ford turned fragmented visitor data into a 25% lift in member growth with MADTECH.AI
Read THF’s storyFrequently asked questions
Yes. This isn’t a generic industry average or fixed report. You can tailor the view by market, attraction type, performance tier or a specific cultural attraction, then compare your organization with relevant local, national and top-performing peers. Benchmark records remain anonymized and confidential.
They show where your performance is strong, where it trails relevant peers & which opportunities deserve attention. Explore attendance, market capture, admission and membership pricing, membership acquisition and renewal, visitor behavior, awareness, marketing performance & five-year visitor or member value.
You’ll receive access to a secure portal with an executive dashboard, local positioning report, peer marketing and membership assessment, national benchmark report & interactive charts and tables. Export the findings as PDFs, PowerPoints, CSVs or images, and use the included expert presentation to help stakeholders understand what the numbers mean.
We’ll learn what your organization is trying to understand, show you how the benchmarks work & identify the comparisons and metrics most relevant to your goals. We’ll also explain what information is needed, what your package could include, how access works, pricing & the appropriate next step.
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