Data Chaos to Marketing Clarity: Using AI to Make Better Data-Driven Decisions

Marketing teams are drowning in scattered data, slowing decisions and hiding true ROI. Join our live conversation with MADTECH.AI and Keen leaders to see how our new partnership brings together marketing mix modeling, cross-channel data, and campaign execution in one solution.

Duration: 45 min

The MarTech landscape is ever-evolving and more complex than ever.

Marketers are inundated with siloed, inaccessible, and often unusable data.  Traditional static modeling and manual reporting is time-consuming, labor-intensive and error-prone.

Marketing Mix Modeling (MMM) with conventional Data Engineering and Business Intelligence has fallen short due to its static nature and high costs which only adds to the frustration.

An AI-based, Real-time Marketing Decision Intelligence has become the new must have.

Speakers

Bill Lederer
Chairman and CEO, MADTECH.AI

Bradley Keefer
Chief Revenue Officer, Keen

The Unified Power of MADTECH.AI and Keen for Marketing ROI

In our live session on Thursday, January 23rd at 2PM EST/11AM PST, we discuss and demonstrate the future of real-time marketing decision-making — Integrating Keen’s Marketing Mix Modeling (MMM) with MADTECH.AI’s unified data decision intelligence platform for maximum marketing ROI

Duration: 45 min

Agenda

Introduction: Overview of the current MarTech landscape.
Challenges: Common issues with traditional data management and reporting.
Solutions: Introduction to Dynamic, AI-based Marketing Decision Intelligence.
Case Study Discussion: Real-world examples of successful implementations.
Q&A Session: Open floor for questions and discussions.

Who Should Attend?

Business leaders, CEOs, CXOs and CTOs
Marketing and Analytics leaders, executives and managers
Data and Marketing analysts and scientists
Digital marketers
AI enthusiasts
Business Intelligence professionals

Key Takeaways

Discover how Keen and MADTechAI are helping brands optimize over $5 billion in marketing spend with AI-enhanced decisions
Strategies and technical approaches to break down data silos
Insights into AI-powered marketing optimization techniques
Methods to enable and make better real-time, data-driven decisions
Approaches to enhancing campaign performance and demonstrating maximum ROI

Important Resources / Pre-reads

Whitepaper on AI-based Marketing Optimization https://madtech.ai/a-roadmap-for-marketers-and-agencies
MADTECH Resource Planning and Execution https://madtech.ai/madtech-resource-planning-and-execution
Blog: The Future of Marketing Decision-Making https://madtech.ai/project/madtechai-the-secret-weapon-for-agencies-in-the-age-of-data-analytics

Make the most of your fragmented data. With real-time decision intelligence.

Everything gets easier when all your marketing and advertising data works together. Start making confident decisions that fuel growth with MADTechAI

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