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DATA MODELS
Back your decisions with 100s of customizable data & marketing science models
Connect your organization’s data to hundreds of pre-engineered data science models. Get clear decisions without writing a line of code.
- Start with 100s of industry & role-specific models
- Adapt models to your needs, data & business rules
- Bring your own proprietary models into an open, transparent platform
Model your “what ifs” before you make the investment
MADTECH.AI examines the same business questions across multiple models & methodologies to “compare notes” - then brings the strongest evidence together as clear decision intelligence.
- Run different approaches against the same question
- Run "what-if" simulations to stress test your risk
- Turn advanced data-science into confident strategic decisions
See how marketing and other business factors shape overall performance.
See which paid media channels deserve more (or less) of your budget.
See which touchpoints help turn interest into action.
Measure the results that would not have happened without your marketing.
Separate what caused an outcome from what merely correlated with it.
Find your most valuable (and most at-risk) audiences.
Invest around the audiences worth the most over time.
See which messages, images, and creative elements drive response.
Identify signs of disengagement so you can act before they lapse.
Score audiences based on their likelihood to...
Supported statistical methodologies include:
Use our models as-is, adapt them, or bring your own
Your team can review how models work, choose among available methods, adjust them to your business, or operationalize models you have already developed.
Run the models yourself or bring in the scientists who built them
MADTECH.AI is designed for teams to use without building an internal data science function. When the work becomes more complex, our DataTech specialists can help you.
- Prepare, structure & validate the data required by your model
- Adapt existing models or develop custom methodologies
- Interpret your findings & operationalize them inside your workflows
Get one measurable win, then build on it
Choose one high-value decision
Use only the data and models it requires
Act on the answer, measure the result & expand from there
CUSTOMERS
Don’t take our word for it
How AAA used MADTECH.AI to turn 14 years of dormant data into $8.6M in new membership revenue
Read AAA’s story
How the Seattle Art Museum found its "ghost members" and drove a 15% lift in renewals with MADTECH.AI
Read SAM’s story
How The Henry Ford turned fragmented visitor data into a 25% lift in member growth with MADTECH.AI
Read THF’s storyFrequently asked questions
No. We engineered our platform so your existing teams can get value without writing code. You do not have to build the underlying models from scratch. When your data pipelines require custom parameters or advanced methods, our Specialists are available to prepare and structure the data for you.
Absolutely not. You have complete control over the underlying logic. While our pre-built templates are designed to get you up and running in minutes, you can easily customize the statistical methods, parameters, transaction variables & business rules.
Yes. You can bring your own proprietary data models into MADTECH.AI.
No. Our modeling environment is completely transparent. Authorized team members can easily audit the selected methodologies, required inputs & underlying mathematical logic.
No. MADTECH.AI uses the model (or smallest useful combination of models) the decision requires.
If your data is already structured, you can launch a pre-built template in a single afternoon. The exact timeline depends on complexity, but our Managed Services Team can help you get up and running quickly.