DECISION INTELLIGENCE
Excellent decisions require excellent data. Demand both.
Anyone can analyze data. A decision intelligence platform takes responsibility for making it decision-ready at scale.
Every decision needs the right tool for the job (not another disconnected vendor)
Planning, forecasting, attribution, audience analysis, reporting & benchmarking are usually bought separately. Then your team has to carry the load of seeing the whole picture between all those tools.
- Each tool reveals one angle, but none shows the whole picture
- By the time the analysis is complete, the opportunity has moved
- Growth gets more expensive with every new tool & hire
“We value their partnership tremendously”
Your complete data-to-decision platform
MADTECH.AI offers a full suite of easy to use Decision Intelligence tools, so you can make excellent decisions from a golden data foundation.
Build trusted data pipelines in days
Know what changed, why it matters, and what to do next
See performance clearly and share the same trusted numbers
Put proven analytical models behind the decisions that matter
Measure marketing effectiveness end to end
Find the people most likely to join, renew, give or return
Build budgets and plan campaigns with evidence
Add customizable modules to your MADTECH.AI platform
A CRM/CDP organizes customer data. Decision Intelligence helps you decide what to do with it.
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Decision Intelligence (DI)
|
CDP/CRM
|
|
|---|---|---|
| Definition | The strategic & tactical application of AI & automation to unified & transformed data for improved decision-making | Software that creates a persistent, unified customer database accessible to other systems |
| Purpose | Helps you make better decision using purpose-built, enterprise-grade AI and analytics | Unifies PII and non-PII customer data and/or makes it available for direct use |
| Scope | Decision focused. Improves marketing strategy, planning, execution, reporting, and analytics with descriptive and predictive insights & prescriptive recommendations | Data-focused. May support data collection, identity resolution, journey building, campaign planning, and activation-with modest tactical analytics, typically limited to individual channels |
| Data Dependency | Complete flexibility working with 1st/2nd/3rd party data | Focuses on deterministic, first-party customer data at the individual level |
| Stakeholders | C-suite through 1st line execution | Mid-level through 1st line operators |
Definition
The strategic & tactical application of AI & automation to unified & transformed data for improved decision-making
Software that creates a persistent, unified customer database accessible to other systems
Purpose
Helps you make better decision using purpose-built, enterprise-grade AI and analytics
Unifies PII and non-PII customer data and/or makes it available for direct use
Scope
Decision focused. Improves marketing strategy, planning, execution, reporting, and analytics with descriptive and predictive insights & prescriptive recommendations
Data-focused. May support data collection, identity resolution, journey building, campaign planning, and activation-with modest tactical analytics, typically limited to individual channels
Data Dependency
Complete flexibility working with 1st/2nd/3rd party data
Focuses on deterministic, first-party customer data at the individual level
Stakeholders
C-suite through 1st line execution
Mid-level through 1st line operators
Introducing Decision Intelligence
See how AI helps mission-drive organizations find answers faster, improve performance & make a bigger impact.
Get the guide
CUSTOMERS
Don’t take our word for it
How AAA used MADTECH.AI to turn 14 years of dormant data into $8.6M in new membership revenue
Read AAA’s story
How the Seattle Art Museum found its "ghost members" and drove a 15% lift in renewals with MADTECH.AI
Read SAM’s story
How The Henry Ford turned fragmented visitor data into a 25% lift in member growth with MADTECH.AI
Read THF’s story
Get expert help launching the platform
You do not need an in-house team of database architects or cloud engineers to deploy MADTECH.AI. Our deeply-experienced specialists do the heavy lifting to make setup a breeze. Support areas include:
- Connecting & preparing your data
- Replicate your preferred reports
- Training your staff
Choose your Decision Intelligence plan
Both plans run on the same data foundation. DI Suite adds marketing science, planning and peer benchmarks.
DI Growth
Unified data, 400+ dashboards and MADi for everyday decisions.
DI Suite
Everything in Growth, plus marketing science, planning, benchmarks and pricing.
What's included
DI Growth
Unified & transformed data, 400+ dashboards & scorecards & MADi for everyday decisions.
Get in touchDI Suite
Everything in Growth, plus marketing science, planning, benchmarks and pricing.
Get in touchFrequently asked questions
No, you do not need to clean your data beforehand. MADTECH.AI's automated ingestion pipelines and Trade Element Mapping System (TEMS) do the heavy lifting to cleanse, standardize & deduplicate your messy database records for you.
Practically none. The platform is entirely zero-code, meaning business users can authorize pre-built system connections in minutes simply by inputting their standard passwords and API tokens.
They don't even have to log in to get value. For team members who suffer from "dashboard fatigue," the platform can bypass the interface completely and deliver plain-English "MADi Says" scorecards directly to their email, Slack, or Teams.
Typically less than 48 hours. Setting up a standard pre-built connector takes minutes, and your first live reporting views are validated and ready to use in just a day or two.
Yes, we actively advocate a "crawl, walk, run" approach. You can start with a low-cost pilot to solve a single high-priority problem (such as predicting member renewals) or begin with our standalone $5,000 annual Benchmark Report before scaling
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