• Data Quality Issues Costing You Revenue? Turn unaddressed database records into actionable growth. Try the iPaaS ROI Calculator »

  • Stop wasting time on bad data. Watch our full webinar on MADTECH.AI iPaaS and transform your organization's data pipelines in weeks. Watch the recording now »

  • MADTECH.AI Named VentureAtlanta 2026 Early Stage Finalist Presenter! Empowering nonprofits with Decision Intelligence. Learn more »

  • New Whitepaper - Data Done Right:The Nonprofit Guide to Modernizing Data Operations. Download free »

  • Missed the LIVE Webinar? Watch Kyle & Jeff speak on How One Change Drove a 25% Museum Membership Jump. Watch now »

  • New webinar recording alert - “3 Most Expensive Mistakes Cultural Attractions Make” is here. Watch now »

  • New free resource - MADTECH.AI with CultureComp Benchmarks – 2026 Insights | Cultural Attractions Attendance Edition is live now. Download Now »

  • Missed the webinar? Watch the full recording of Your MADTECH.AI Benchmarks for Cultural Attractions and see how 800+ organizations are benchmarking smarter. Watch Now »

  • Learn how cultural attractions use AI-driven Decision Intelligence to shift from reactive planning to proactive impact. Download Now »

  • Missed the Webinar? Catch the full replay on Decision Intelligence for Nonprofits & Cultural Attractions. Watch the recording now »

  • Missed the release of our MADTECH.AI platform release webinar? Watch the recording now »

  • MADTECH.AI will be featured at the spARK Labs Innovation Showcase event on February 11. Learn more »

  • Missed the session on the MADTECH.AI Marketing Effectiveness Module? Watch now »

  • MADTECH.AI is now featured in the Customer Journey Attribution Provider Map 2025 by Marketing Science Today - Read more »

  • New Release: The MADTECH.AI Guide to Evaluating and Selecting iPaaS for Marketers. Download

  • Keen and MADTECH.AI Partner to Deliver End-to-End MarTech Decision Engine Read More

  • Access iSOCRATES Guide to MADTECH.AI: AI-powered decision intelligence drives unparalleled results Download

  • MADTECH.AI ROI Calculator: Discover the potential return on your MADTECH.AI investment in minutes Calculate

  • Get Media & Marketing AI ROI: Learn how MADTECH.AI delivers unbeatable ROI Download

  • Take the MADTECH.AI Needs Analysis: Find out how MADTECH.AI can transform your marketing strategy today Learn More

  • Download: The Guide to MADTECH.AI

Our Team Greg Bayer

Greg Bayer

Adviser
Greg Bayer
Greg has over 25 years of experience in product management and operations, and is a champion of continuous improvement through product discovery, agile development, and go-to-market success. Greg helps teams accelerate their product delivery through effective team goal setting and alignment, growing and hiring great talent, using data effectively to prioritize and execute work, and partnering effectively with customers to solve their biggest problems. Prior to joining consultant Silver Ridge as a Partner, Greg led the Product Operations organization for Thomson Reuters across its 125 news, accounting and legal products and was Product SVP for Nielsen’s Marketing Cloud (NMC), its data management and identity platform. Greg has also held product leadership roles at companies such as Sony, Rakuten and Annalect (an Omnicom company). Greg graduated with a B.A. in English and American Studies from Princeton University, is a lead instructor for General Assembly’s Product Management course and is a regular contributor to MindTheProduct.

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