Introducing MADTECH.AI Benchmarks for Cultural Attractions
Time: 11:00 AM EST | Duration: 50 Minutes
Industry Expert Insights + Demo + Q&A
Why This Webinar Matters
Cultural attraction leaders too often make major budget and marketing decisions without knowing how they compare. Without peer benchmarks, it’s hard to know if your maximizing performance and where you stand.
Introducing MADTECH.AI Benchmarks for Cultural Attractions
This is a first-of-its-kind AI-powered performance benchmarking solution including anonymized data from and about 800+ cultural attractions across the U.S. It is purpose-built to help museums, zoos, aquariums, science centers, gardens, performing arts and other mission-driven organizations understand where they stand — and what to do next.
With MADTECH.AI Benchmarks, cultural attraction leaders can:
- Rank themselves against real peer organizations, not generic averages
- Spot performance gaps across attendance, membership, pricing, and marketing
- Understand visitor and member dynamics with local and national context
- Make budget decisions with confidence backed by data, not intuition
- Identify growth opportunities before they become missed opportunities
This isn’t just a report. It’s a live look at how 800+ cultural attractions are performing and where your institution fits in.
Agenda
Duration: ~ 50 minutes
- Welcome & Introduction
- Why Benchmarking Matters for Cultural Attractions Now
- Introducing the MADTECH.AI Benchmarks — What It Is & How It Works
- Samples from MADTECH.AI Benchmarks
- Key Findings & What They Mean for Your Organization
- Interactive Q&A
Speakers
- Kyle Shea, Chief Strategy Officer, MADTECH.AI
Seasoned executive with 25 years of experience helping mission-driven organizations turn research and marketing data into smarter decisions. - John Morey, President, CultureComp, formerly Morey Consulting
Expert in cultural attraction performance benchmarking.
Key Takeaways
- A clear picture of where your organization ranks locally and nationally
- A framework for spotting and closing performance gaps in attendance, membership, and marketing
- Insight into the 800+ cultural attraction dataset powering the MADTECH.AI Benchmarks
- Practical guidance on how to use benchmark data to drive confident budget decisions
- Exclusive access to MADTECH.AI Benchmarks resources and a post-webinar consultation offer
Customer Success Story
“MADTECH.AI changed how we approach membership and retention. The insights help us understand audience behavior and act with confidence.”
Who Should Attend?
- CMOs, Marketing VPs, and Digital Leaders at cultural attractions
- Membership, Development, and Ticketing Directors
- Executive Directors and CEOs of museums, zoos, aquariums, science centers, gardens, theatres, and more
- Marketing and analytics professionals in the cultural sector
- Agencies and consultants serving cultural attractions and nonprofits
If you are responsible for attendance, membership, revenue, or marketing performance at a cultural attraction — this webinar is for you.