Introduction to MADTECH.AI Marketing Effectiveness Module
Time: 11:00 AM EST | Duration: 45 Minutes
Overview + Use Cases + Q&A
Why This Webinar
Marketing budgets are growing, but proof of impact isn’t. Marketers today face a critical gap: fragmented tools, siloed data, and no clear way to measure what drives marketing effectiveness and generates revenue.
Introduction to MADTECH.AI Marketing Effectiveness Module
Marketers today struggle with fragmented data, uncertain ROI, and growing pressure to prove marketing impact. Our Marketing Effectiveness Module embedded in the Marketing Decision Intelligence (MDI) Suite changes this by giving marketers clarity, control, and confidence backed by accurate data on every dollar spent.
The MEM is offered as a module of the MDI Suite and comprises eight different, integrated attribution and strategic planning models with multiple methodologies plus an all-in-one marketing effectiveness matrix comparing the results of each model. The eight models are:
- Marketing Mix Model (MMM)
- Media Mix Model
- Multi-Touch Attribution (MTA)
- Incrementality Model
- Causality Model
- Recency Frequency Monetary (RFM) Model
- Lifetime Value (LTV) Model
- Creative Effectiveness Model (CEM)
In 45 minutes, you’ll discover:
- How to eliminate guesswork and measure marketing ROI across every channel
- The AI-powered framework top CMOs use to optimize spend in real-time
- How to automate measurement and reclaim hours of manual reporting
- Exclusive first access to the Marketing Effectiveness Module
Seats are limited. Don’t miss this exclusive webinar on Dec 4, 11 AM EST.
Agenda
- Introduction: Welcome note and introduction
- Challenges: Common challenges faced by marketers with measuring marketing effectiveness
- Solution: How MADTECH.AI Marketing Effectiveness Module simplifies measurement of marketing effectiveness
- Demo: See how Marketing Effectiveness Module Works
- Use Cases: Potential areas of application of the Marketing Effectiveness Module
- Q&A Session: Open floor for questions and discussions
Speakers
Speakers:
- William A. (“Bill”) Lederer, Chairman and CEO – MADTECH.AI
Driving innovation in Marketing Decision Intelligence with over 30 years of leadership in media, data, and tech. - Vinod Karyagol, Senior Data Scientist. MADTECH.AI, Architect of the Marketing Effectiveness Module.
Host:
- David Berkowitz, CMO, AI Marketer & Author
Key Takeaways
- Get a ringside view of how the Marketing Effectiveness Module works
- Learn how eight constituent marketing effectiveness models power the module
- Optimize channel performance using real-time effectiveness matrices
- Simplify attribution with built-in Multi-Touch and Marketing Mix Modeling
- Leverage MADTECH.AI’s Marketing Decision Intelligence Suite for actionable insights
Who Should Attend?
This webinar is designed for:
- CMOs, CROs, and Heads of Marketing Analytics
- Agency and brand marketing leaders
- Media planners, analysts, and RevOps professionals
- Decision-makers seeking measurable ROI from marketing investments
Post-Webinar Access
All registered attendees receive:
- A replay link of the full session
- Free resources to accelerate your marketing effectiveness
- A free no-obligation consultation with a MADTECH.AI Marketing Effectiveness specialist
Don’t miss your chance to see how the Marketing Effectiveness Module makes attribution and campaign effectiveness easier.
Thursday, December 4, 2025 | 11 AM EST Overview + Use Cases + Q&A