The ROI on cleaning and enriching your first-party data
This calculator will help you to determine the investment return on investing in and improving the quality of your own first party data. Feel free to adjust the assumptions below. This model returns Year 1 Revenue Impact and ROI, Investment Recovery, and the Lifetime Value of the your recoverable, addressable audience.
Results
LIFETIME VALUE OF RECOVERED AUDIENCE
$2,100,000
your $200 per record × 10,500 recovered records
YEAR 1 ROI
460%
$414,000 Net Value
5.0x Return
5.0x Return
YEAR 1 NET REVENUE IMPACT
$504,000
After Churn Adjustment
LIFETIME ROI
362%
vs. $454,894 Invested
INVESTMENT RECOVERY
2.9 months
≈ 87 days to recover the investment
Recovery funnel
How many records can be refreshed and put back to work.
| STAGE | RECORDS |
|---|---|
| Total database | 50,000 |
| Matched database | 35,000 |
| Records with quality issues | 10,500 |
| Recoverable via hygiene & enrichment | 10,500 |
Revenue impact model
Recovered records converted to attendees/visitors, shoppers, members/subscribers and donors in year one.
| LINE ITEM | RECORDS | REVENUE |
|---|---|---|
| Recovered attendee/visitor revenue | 1,050 | $52,500 |
| Recovered shopper revenue | 1,050 | $52,500 |
| Recovered member/subscriber revenue | 525 | $262,500 |
| Recovered donor revenue | 315 | $315,000 |
| Total incremental revenue (Year 1) | $630,000 | |
| Adjusted for churn (Year 1 net) | $504,000 | |
| Annual investment | ($120,000) | |
| Net economic value (Year 1) | $384,000 | |
| Lifetime revenue, discounted | $2,100,000 |
Investment and economic value are estimates
Every organization's mix of clients, revenue, platform and services is different. Want to see the ROI for your organization?
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