Centralized Data. Sharper Insights, Smarter Decisions
Decision Intelligence for nonprofits managing complex audiences, campaigns, programs, and budgets at scale.
Organizations We Are Proud to Support
Museums,
Planetariums,
Science Centers
Zoos,
Aquariums
Orchestras,
Symphonies,
Choirs
Festivals,
Events
Recreation centers,
sports teams,
social clubs
Theatres
Gardens,
Parks,
Libraries
Built for Nonprofit Organizations Ready to Act at Scale
Decision Intelligence for Nonprofits delivers advanced benchmarking and goes beyond with unified data integration, analytics, data visualization, AI-driven insights and recommendations to support ongoing planning and performance management. The suite brings together visitor, member, funding, and marketing data to show what’s working and where to focus next.
Departments We Are Proud to Support
Attendance
Marketing
Ticketing
Membership
Onsite
Revenue
Development
Helping Nonprofits Harness AI for Better, Faster Decision-Making
Move Beyond Static Reports to
Understand Performance and Plan Future
Unified Mission Data
Bring together visitation, ticketing, marketing, membership, advancement, and engagement data into one decision-ready system — always on data refresh, no IT required
Data Visualization
100s of data & marketing science models, dashboards, with built-in AI insights, attribution, analysis, predictions & recommendations
MADi — Your Conversational AI Assistant
Ask questions like “Which donors are at risk?” or “What drove attendance last quarter?” — get instant answers in plain English
Human-Centric 24/7/365 Support
Real experts who understand nonprofit realities, no bots or waiting queues
Marketing Effectiveness Module
Marketing Mix Model, Multi-Touch Attribution, Incrementality, Causality, Media Mix Model, Lifetime Value, Creative Effectiveness, RFM
Audience Module
Customer and prospect data hygiene, enrichment, segmentation, scoring, profiling, lookalike, and market opportunity
Planning Module
Detailed budgeting and campaign planning integrating strategic allocation and tactical planning. Forecast performance and optimize budget allocation with predictive planning and scenario modeling
Pricing Module
Set and optimize ticket, membership, donation, and other pricing using historical, current, predictive, and prescriptive models with full scenario planning integrate pricing with marketing
What You’ll Gain
Track the KPIs that matter most to engagement and sustainability
Benchmark performance and pricing locally, regionally, and nationally
Reduce manual reporting and spreadsheet dependency
Free staff time for programs, partnerships, and community impact
Customer Success
“MADTECH.AI and its data and analytics efforts on our behalf are indispensable to us”
Data and Analytics leader
One of North America's oldest and largest nonprofit membership organizations
“MADTECH.AI changed how we approach membership and retention. The insights help us understand audience behavior and act with confidence.”
VP — Membership
Seattle Art Museum
“MADTECH.AI and its data and analytics efforts on our behalf are indispensable to us”
“MADTECH.AI changed how we approach membership and retention. The insights help us understand audience behavior and act with confidence.”
Make your next decision with confidence.
See what’s driving attendance, membership, and
revenue — know what to do next.
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