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PLANNING MODULE
Model the impact of your marketing plan before investing another dollar
Turn your marketing plan into a model you can test with MADTECH.AI.
- Build campaigns, priorities & budgets in 1 plan
- Forecast performance and revenue before you spend
- Compare “what if” scenarios to find the strongest path forward
A marketing plan is only useful if your team can actually follow it
When goals, budgets, plans, execution & reporting live in separate places, teams lose sight of what they agreed to, and spending decisions start coming down to what feels right.
- Goals and budgets fall out of synch
- Plans aren’t shared or kept up to date
- Optimization loses sight of the original strategy
Build, run & improve the plan
The Planning Module connects every step - from the data and budget behind your plan to the execution, optimization & reporting that keep it on track.
Get in touchConnect your data
Bring the data that informs your marketing plan together, so every decision starts with the same trusted information.
Establish your budget
Set target investment levels, then map your campaigns, priorities & timelines across one shared marketing calendar.
Integrate Marketing Effectiveness
Optionally bring Marketing Effectiveness insights into your plan to test what-if scenarios and make more informed investment decisions.
Finalize your campaign guidelines
Turn your plan into clear, executable direction for each channel, platform, audience, creative & campaign.
Secure sign-off
Share the complete plan, gather stakeholder approvals & give everyone one clear source of truth before execution begins.
Optimize with MADi
As campaigns run, use MADi AI Assistant's suggestions to spot what needs attention, respond faster & keep execution aligned with the plan.
Report and learn
Compare planned and actual performance, share the results & use what you learn to strengthen your next round of planning.
Get expert help building and executing your plan
Our managed services team acts as an internally supervised extension of your team. Our experts help you:
- Unify your scattered data
- Configure campaign parameters
- Align on an executable plan
Secure one measurable win first, then scale at your own pace
Start with a single high-priority campaign
Run the analysis using only the data needed to prove the ROI
Measure it, then expand at your own pace
CUSTOMERS
Don’t take our word for it
How AAA used MADTECH.AI to turn 14 years of dormant data into $8.6M in new membership revenue
Read AAA’s story
How the Seattle Art Museum found its "ghost members" and drove a 15% lift in renewals with MADTECH.AI
Read SAM’s story
How The Henry Ford turned fragmented visitor data into a 25% lift in member growth with MADTECH.AI
Read THF’s storyFrequently asked questions
Absolutely. Connect your investments to the channels, platforms, audiences, creative & campaigns they support - so your budget and plan work together.
Less than you might expect. Pre-built workflows reduce setup to minutes or a few hours (not days) so your team can start planning sooner.
No. There are no classes or certifications required. The Planning Module is built for marketing teams, so you can get to work without becoming platform experts first.
No. The Planning Module works on its own. If you want to bring performance insights and broader what-if simulations into your plan, you can add Marketing Effectiveness.
Yes. Reallocate budget to see how key metrics could change before you commit. For broader what-if scenarios, integrate the Marketing Effectiveness Module.
It doesn’t get filed away and forgotten. The plan connects to in-market campaign reporting and updates automatically, so you can compare planned and actual performance, spot gaps earlier & adjust sooner.
Yes. Share it for review and sign-off, or export it to Excel, PowerPoint or PDF. Everyone can weigh in and align on the plan in the format that works for them.