Digital Publisher Leverages MADTECH.AI for Speed-to-Insight to Improve Revenue 21%

Case Type Managed Service Platform: MADTECH.AI Partner Type Consumer Publisher Challenge A leading ad-supported consumer digital publisher with many demand partners and a complex tech stack needed a way to unify its disparate data, create up-to-the-minute reporting and alerts, and focus on granular revenue, content and audience insights. Solution The publisher selected MADTECH.AI Standard Version initially, then upgraded to Gold Version to add expanded capabilities and access. Approach The MADTECH.AI team went to work integrating data feeds (APIs and others) including: website analytics, direct sales, header bidder, PMP Deal IDs, SSPs, and its DMP. Then, the team designed and built custom dashboards, scorecards, and alerts to meet the client-partners specific needs. Finally, the team worked to optimize the system for the various stakeholders and help them to make MADTECH.AI an integral 24/7/365 part of their work. Results The primary goal: realizing better monetization, and the secondary goal: creating an easier, faster way to gain control over data. After less than three months using MADTECH.AI, this premium publisher realized a 21% revenue increase, on the back of increases in impressions, fill rate, eCPM, and rCPM. “That we could experience this kind of revenue increase with such a mature website, a 3x ROI in less than a year, and overall improved understanding and simplification of our systems is just amazing. Way to go iSOCRATES.” — General Manager, Publisher AZ