Marketer Uses MADTECH.AI to Optimize Marketing and Media Mix for Higher ROAS and Lower Customer Acquisition Costs
A global B2B marketer with diverse media and marketing channels needed to create a unified view of its prospecting, current customer and win-back activities.
INSIGHTS FROM
Key Results:
“Like driving a Ferrari after thinking our Corvette was good enough, but the all-in cost of ownership plus ongoing support was not much different. Amazing.” — CRO, B2B Global Marketer
Stop saying “we’re still waiting on the data.” Start moving faster with up-to-the-minute insights.
Case Type
Managed Service Platform: MADTECH.AI
Partner Type
B2B Marketer
Challenge
A global B2B marketer with diverse media and marketing channels needed to create a unified view of its prospecting, current customer and win-back activities.
Solution
The marketer selected MADTECH.AI for Marketers Standard Version initially, then upgraded to Gold Version to add expanded capabilities and access.
Approach
Starting with integrating Google Analytics, Salesforce Lightning (CRM) and Salesforce Pardot (Email) to the platform’s pre-built Sales and Marketing campaign and dashboards, the team then modified the dashboards to client-partners specific needs then created rules-based alerts and customized scorecards with drill-down capabilities for its management team. Total elapsed time to complete: <60 business days from project start, change management and training included.
Results
Moving to real-time and near real-time reporting and alerts, eliminating the need for excessive data handling and work books, and creating a single sign-on for each stakeholder was just the start. This marketer estimates a 5x ROI on its total investment.
“Like driving a Ferrari after thinking our Corvette was good enough, but the all-in cost of ownership plus ongoing support was not much different. Amazing.” — CRO, B2B Global Marketer