The Power of Pre-Built: Data and Analytic Solutions for Data and Tech Providers in the AdTech and MarTech Industries

The MarTech, AdTech and digital publishing industries thrive on a constant flow of data. Yet, this data, the industry’s lifeblood, is difficult to access and navigate. Data and technology service providers (Enablers) act as the guides, helping the MarTech, AdTech, Data Tech and media (MADTECH) industries navigate this complex landscape and extract valuable insights to set the course. However, these providers themselves face challenges in untaming the data deluge.

Why Reinvent the Wheel?

Enablers that service these industries can vanquish data dilemmas with a pre-built solution from MADTECH.AI, specifically designed for the MADTECH industry and to empower end-users, be they marketers, advertisers or publishers.

Here’s why building your own solution might not be the best option:

• Time-consuming and Expensive to Build and Maintain: Enablers clients in the MADTECH industry have data scattered, disparate and siloed. Building data pipelines, connectors, and models from scratch requires that enablers maintain a large, highly skilled team and provide ongoing maintenance, in addition to building their own products and services. MADTECH.AI offers a pre-built solution with everything you need from 200+ data connectors that will pull in the data from across the MADTECH ecosystem, including ad servers, demand sources, supply sources, DSPs, SSPs, 3rd Party Ad Servers, web analytics, ad viewability, header bidders, DMPs, ESPs, and other digital property, MarTech and AdTech systems, saving you significant time and money
• Lack of Expertise: Building a data and analytics solution requires a large team with expertise in data engineering, data science, and analytics. MADTECH.AI managed services provides you with a large global 24/7/365 team of full time MADTECH specialists focused on supporting you and building whatever you need, whenever you need it
  
  

  We offer a combined toolkit with our proprietary TEMS (Trade Elements Mapping System Layer) that works with our ELT (Extract, Load and Transform) to match disparate data sources to a single view of the same customer, prospect or audience. With it, you can integrate and map the data from your ad servers, demand sources, supply sources, DSPs, SSPs, 3rd Party Ad Servers, web analytics, ad viewability, header bidders, DMPs, ESPs, and other digital property, MarTech and AdTech systems. Further, we provide the option of retrieving data via multiple options including, but not limited to, API, email, csv upload, cloud, and database all packed in a secure solution with organization, user, partner, source and campaign-level security management

• Data Quality Issues: Data quality is critical for accurate insights. MADTECH.AI ’s data management and managed services take the grunt work off your shoulders. Our Data Quality and Mismatch alerts flag inconsistencies and errors, allowing for prompt rectification and to ensure that you as an enabler, have ongoing data reliability and accuracy baked into your workflows

3-in-1 Powerhouse: Why MADTECH.AI is the Right Solution

MADTECH.AI’s pre-built Publisher/Enabler Suite provides you with three major solutions in one and offers several advantages over building your own solution:

• MADTECH-specific iPaaS provides effortless Integrations with 200+ pre-built connectors, manage data centrally, and automate integrations across all platforms with real-time data. This reduces IT workload for enablers and frees them up for strategic initiatives. Our iPaaS scales with your business and allows you to easily add new integrations as needed. This empowers you to streamline data integration, boost efficiency, and gain customers
• Secure, Scalable Storage: Tech service providers need secure, scalable data warehouses to handle massive data growth, store and manage vast amounts of client data efficiently, ensure smooth operations; provide a reliable foundation for in-depth analytics, leading to better client strategies and guarantee the highest security standards to safeguard sensitive client data. MADTECH.AI offers secure and scalable cloud data warehousing with AWS RedShift to deliver more flexibility, enhanced security, improved collaboration and reduced costs
• Comprehensive Reporting and Analytics (BI+AI): The MADTECH.AI Publisher/Enabler Suite provides best-in-class comprehensive reporting and analytics, thanks to our pre-built dashboards that are customized to support the end users – be they analysts, C-suite or their direct reports. Gain immediate insights with our industry-specific pre-built dashboards, data visualizations, and reports. No need for extensive customization to get started. Our Executive Summaries and natural language querying capabilities empower your end users to make data-driven decisions, without needing advanced technical skills, or having to build and maintain a team of SQL specialists and business analysts

Pre-built data models: Enablers need to build data models and visualizations that can help their clients get a deeper understanding of their business activities. Building these from scratch can be laborious and time-consuming, given that the data is often disparate or even limited, depending on the client. Our proprietary data models are custom-built for the industry to help enablers gain and deliver speed-to-value. Data quality is key to having an efficient and optimized data model – and our data management and managed services ensure that you can focus on delivering value to your client, while we do the heavy lifting on the data and analytics.

Multi-tenant and White-Label Solution: Our solution is fully customizable and white-labeled, so you can deliver a custom-branded solution to your clients without the hassle of building your own multi-tenant architecture. With self-serve analytics becoming a crucial offering, multi-tenancy and white-labeling are table stakes for technology solutions providers. Building multi-tenant analytics in-house can stretch the technology and engineering teams for most SaaS providers. MADTECH.AI Publisher/Enabler Suite offers a fully customizable multi-tenant, multi-tier white-label solution.

Rules-based real-time Smart Alerts: You can further benefit from our rules-based real-time Smart Alerts which notify you by Slack, Teams, SMS text, email, etc. in case of anomalies or unusual activity spikes, gaps or declines in KPIs, which could be symptoms of a bigger problem within the system. This empowers enablers to become proactive and to course-correct quickly as needed, enhancing business agility.

Cost Optimization: Our solutions provide features like auto-archiving to optimize cloud storage costs. Additionally, you can take advantage of our managed services to get insights into resource utilization to make informed decisions about your data infrastructure.

An Affordable New Solution for Data and Tech Providers: MADTECH.AI, a proven game-changer

By leveraging the capabilities of MADTECH.AI Publisher/Enabler Suite, data and technology providers can transform data and analytics from a burden into a strategic asset.

Faster access to actionable insights, improved collaboration, and cost optimization are just a few of the benefits that our pre-built solution can deliver. Don’t waste time and money building your own solution – let MADTECH.AI be your secret sauce for success.

Learn more about how you can enable data and analytic success with your marketer, agency, and publisher clients by downloading our latest whitepaper FREE.