Our Team William “Bill” Lederer

Bill founded and leads MADTECH.AI Inc. as Chairman and CEO. He is a global digital media, marketing and analytics products and services innovator with extensive consulting / founding / building / turnaround expertise in both entrepreneurial and established companies. He has heavy experience leading mid-size and large enterprises in MADTECH, Programmatic trading, data and analytics, Advanced TV and online and mobile Video, Internet and e-commerce, advertising/marketing, SaaS, and information services.

Bill has served as a divisional CEO or C-level executive with Kantar/ WPP, TNS, and Getty Images. He was Founder, Chairman and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private organizations including WPP Digital, Kantar Digital, Rewards Network, major universities, and nonprofits. He is a former Wall Street Analyst, Portfolio Manager, and VP-Research. He has extensive work experience in the Americas, Europe, India, and Israel.

Bill served as an Adjunct Professor for The New School Graduate Program in Media Management, and is co-author of the leading industry textbook Media Selling, 5th Edition. He is a reader, tennis player, global culture and travel lover, and has been happily married for nearly four decades to Renda with whom they have two grown sons, Adam and Eric.